Jens Halbedel and Bernd Jamin on what drives them to always stay one step ahead
The i3 team is permanently in
SPORT mode – working together as part of a streamlined,
highly efficient project team that is always asking new questions and coming up with unconventional answers.
That’s just the way it is: the idea of electrification seems to magically attract people who are open to new
things and want to achieve something special together. With the i3, we have acquired enormous expertise in
electrification within a short space of time. As a result, we are able to deliver excellent electric
drivetrains that are perfectly suited to the needs of the customer.
In the i3s, we have taken this know-how and cranked things up a notch: with a SPORT drive mode, for example, which unleashes the full dynamics of the electric engine and presses you into your seat as you pull away from a traffic light. Then there is its dynamic design and innovative traction control, which will soon also be available in other models. As you can see, experience from our trendsetting i3 enriches the entire model line-up. At the same time, the i3 also benefits enormously from the strength and resources of our core brand. When it comes to our pioneering i3 project, we need to “think like a start-up – and deliver like a grown-up”, as our head of Development once said.
As you can see, experience from our trendsetting i3 enriches the entire model line-up.
And that is exactly what we are doing. The i3 has always symbolised our transition to the era of electric mobility. Now the i3s is giving this development new and added momentum. We are leading the field – without slackening the pace.