Claudia Geidobler, Charlotte Kanters and Rainer Rump on the emotional power of electric driving
It was the night of 18 January 2017, the middle of winter. We were all shivering – but not because of the subzero temperatures. In front of us, speeding into the night on the driveway to the Leipzig plant, was the prototype of the BMW i8 Roadster. For many of us, it was the first time we had seen this dream car in action, after working on it non-stop for the past few months. It drove off into the distance right before our eyes. And it was enough to give us all goose pimples.
That was exactly what we were aiming for. Our mission had been to put all the emotion of electric driving into the i8 Roadster. For example, through the specially created “e-copper” finish that coats its body like liquid metal; through an innovative, extremely compact high-voltage battery that boosted its all-electric range. These things not only make this exceptional vehicle extraordinarily sporty, but also eminently suitable for everyday driving.
Our mission had been to put all the emotion of electric driving into the i8 Roadster.
The production process is just as unconventional as the car itself. Our “low-volume manufacturing” concept means that, from the very earliest stages of development to final inspection, the i8 Roadster was designed for production in relatively small quantities – but still to earn a profit. This certainly meant more responsibility and greater risk awareness for all of us on the team – but it also came with maximum motivation and enthusiasm. In other words: exactly what we felt that night in January.